| Mission Statement |
| Here at NewLife, we are committed to innovation in reproductive care in a compassionate and friendly setting and most of all, we provide hope through individual care. |
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| Vision statement |
| To be the premier fertility service provider through convenient locations providing highly personalized service |
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We hold the following values to guide our decision making:
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| Empowerment: |
| We explain to our patients their options, we encourage patients to get educated and help them take charge of their decisions when it comes to treatment |
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| Respect/Compassion: |
| Regardless of their background or orientation we treat all our patients with respect; we are non-judgemental and always show compassion in difficult times when treatment fails to achieve its objective |
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| Equity/Fairness: |
| We are an equitable and fair employer and value our employees. We are fair with our patients when it comes to cost setting for different treatments, availability of treatment and access to resources. We have an effective complaint process for both employees and patients. |
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| Openness/Clarity: |
| We are open and welcome to constructive criticisms, suggestions, advice from patients, employees and referring physicians. We communicate clearly with our employees, patients and referring physicians. |
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| Integrity/Ethics: |
We have a high degree of integrity when it comes to patient advice regarding treatment options; our guiding principle is to help our patients achieve a healthy singleton pregnancy, in the shortest period using the least expensive solution.
We are ethical when delivering services, respectful of patient autonomy, balancing that with safety of the patient and safety of their future offspring. We are mindful of current community, social and various religious ethical standards. |
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| Safety |
| Safety is a priority at Newlife. We are always striving to avoid harm to protect the future offspring. |
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